Corporate Sponsorships

To build a long term relationship with ABWA members and show you are dedicated to the success of working women, become an ABWA corporate sponsor! A sponsor’s support of ABWA’s mission goes far in shaping the careers of our members because sponsor funding is earmarked for educational programming at our regional and national conferences. In today’s competitive economy, cause marketing is even more relevant. Women consumers make purchasing decisions based on their impression of a company’s actions, and are more loyal to businesses that share their same values.

Since 1949, ABWA has served as the ultimate source of professional development opportunities, networking support and well-deserved recognition for businesswomen. Targeting your advertising message to this powerful group of businesswomen will give your company a positive return on your investment. Thirty percent of our members are business owners, entrepreneurs, CEOs, presidents, or in upper management. In addition, ABWA members are highly educated with their own discretionary income, making them a prime consumer group who are the decision makers for their homes!

Repeat visibility throughout the year is the best way to optimize your impact and strengthen your brand awareness. ABWA offers generous marketing packages that will give you twelve months of exclusive advertising through our many media outlets including:

  • The award winning magazine, Women in Business® is mailed to thousands of members across the U.S.
  • We have two niche newsletters that are posted on the ABWA web site in WIN, our online communication and education portal.
  • Upper level sponsors can add podcasts or brochures in WIN.
  • Web site advertising offers prominent logo placement and a company profile, plus banner ads with hyperlinks to your Web site.
  • The Women’s Instructional Network (WIN).
  • Sponsors may participate with relevant editorial contributions to our publications.
  • Exclusive to ABWA sponsors: direct mail and e-mail blasts will place your message in front of members, away from competition of other advertisers!
  • Sponsors are also promoted through the Association's social media outlets.
  • Face-to-Face is the ultimate in social networking. Connect with members by exhibiting and through sponsorship opportunities at our regional conferences in the spring and the National Women’s Leadership Conference each fall.

To review our sponsorship packages, click here. Please keep in mind, we will be happy to create a customized program so you will maximize your connection with ABWA members.

Advertising Opportunities with ABWA

Women In Business®, the official magazine of ABWA, is a publication dedicated to keeping women current with the issues that affect them both inside and outside the workplace. As women continue to transform the places where they live and work, Women In Business is the one resource full of relevant, aspirational information, inspiration and ideas for real women working and living in the real world. Click here for information about advertising in Women in BusinessTM magazine.

The ABWA website is where most people first look to learn more about our Association. An inexpensive ad will expand your customer base and people’s awareness of your company’s product and services. In addition, ABWA produces two niche newsletters for our members. These online newsletters are posted in our Members Only site, the Women’s Instructional Network, or WIN. Our newsletters will give an advertiser ongoing repeat visibility throughout the year and all ads have hyperlinks to the advertiser’s home page. Click here to learn about advertising on the ABWA website and in our two Member newsletters.

Exhibit and sponsorship information for the ABWA National Women’s Leadership Conference

October 30 – November 1, 2014 • Overland Park Convention Center

This year, we celebrate our 65th Anniversary. You definitely want to be here! Our conference attendees enjoy buying clothing, jewelry, accessories, and specialty products, including gourmet foods, skin care and cosmetics, home decor and health and fitness products. Businesses that want educate women business owners, entrepreneurs and decision makers about their products and services will find new customers at our national conference. Colleges and universities should come to promote their continuing education, distance and advanced degree programs. Banks, financial institutions and investment consultants will find highly educated, employed and retired women with their own discretionary income.

To read about exhibit and sponsorship opportunities, click here.