Corporate Sponsorships
To build a long term relationship with ABWA members and show you are dedicated to the success of working women, become an ABWA corporate sponsor! A sponsor’s support of ABWA’s mission goes far in shaping the careers of our members because sponsor funding is earmarked for educational programming at our regional and national conferences. In today’s competitive economy, cause marketing is even more relevant. Women consumers make purchasing decisions based on their impression of a company’s actions, and are more loyal to businesses that share their same values.
Since 1949, ABWA has served as the ultimate source of professional development opportunities, networking support and well-deserved recognition for businesswomen. Targeting your advertising message to this powerful group of businesswomen will give your company a positive return on your investment. Thirty percent of our members are business owners, entrepreneurs, CEOs, presidents, or in upper management. In addition, ABWA members are highly educated with their own discretionary income, making them a prime consumer group who are the decision makers for their homes!
Repeat visibility throughout the year is the best way to optimize your impact and strengthen your brand awareness. ABWA offers generous marketing packages that will give you twelve months of exclusive advertising through our many media outlets including:
- The award winning magazine, Women in Business® is mailed to thousands of members across the U.S.
- We have two niche newsletters that are posted on the ABWA web site in WIN, our online communication and education portal.
- Upper level sponsors can add podcasts or brochures in WIN.
- Web site advertising offers prominent logo placement and a company profile, plus banner ads with hyperlinks to your Web site.
- The Women’s Instructional Network (WIN).
- Sponsors may participate with relevant editorial contributions to our publications.
- Exclusive to ABWA sponsors: direct mail and e-mail blasts will place your message in front of members, away from competition of other advertisers!
- Sponsors are also promoted through the Association's social media outlets.
- Face-to-Face is the ultimate in social networking. Connect with members by exhibiting and through sponsorship opportunities at our regional conferences in the spring and the National Women’s Leadership Conference each fall.
To review our sponsorship packages, click here. But keep in mind, we will be happy creating a customized program so you will recognize a return on your investment in ABWA.
Click here to see our list of current sponsors. Click here to learn about website and newsletter advertising
For information about advertising in Women in Business, annual corporate sponsorships, conference sponsorships or advertising on the ABWA web site, contact cbell@abwa.org or call Cynthia Bell, Business Development Manager, 913-732-5100 x 258.
