American Business Women's Association https://www.abwa.org/ Mon, 04 Mar 2024 01:55:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.abwa.org/wp-content/uploads/2018/09/cropped-ABWA-siteicon-32x32.png American Business Women's Association https://www.abwa.org/ 32 32 169259215 Five Ways to Make Joy a Core KPI by Liz Matthews & Amy Jo Martin https://www.abwa.org/five-ways-to-make-joy-a-core-kpi-by-liz-matthews-amy-jo-martin/ Mon, 04 Mar 2024 01:48:42 +0000 https://www.abwa.org/?p=6567 Are you happy at work? Here’s how to boost the often-overlooked KPI of joy. Key Performance Indicators (KPIs) are foundational to most jobs. These useful measurements help companies understand progress over time. But beyond revenue growth and profit margin, there’s one KPI some managers overlook: JOY! How happy are your employees? Perhaps more importantly, what’s […]

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Why I Joined the American Business Women’s Association by Ka’Ryn Holder-Jackson, Ph.D. https://www.abwa.org/why-i-joined-the-american-business-womens-association-by-karyn-holder-jackson-ph-d/ Wed, 14 Feb 2024 16:27:33 +0000 https://www.abwa.org/?p=6552 To view the complete video, “WHY I JOINED ABWA” – Click the link and/or copy and paste the link into the internet search field:  https://youtu.be/iqHYOG_rmcg About ABWA Member, Dr. Ka’Ryn Holder-Jackson Dr. Ka’Ryn Holder-Jackson is a dynamic innovative business executive; her expertise is leadership training and development, strategic planning, and organizational development. An articulate, diplomatic, […]

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Change Your Thinking and Create a Culture That People Don’t Want to Leave…By Jessica Rector https://www.abwa.org/change-your-thinking-and-create-a-culture-that-people-dont-want-to-leave-by-jessica-rector/ Wed, 10 Jan 2024 20:22:12 +0000 https://www.abwa.org/?p=6437 5 Steps To Turn Negative Thoughts Into Positive Actions Do you have a Negative Nancy (NN) or Toxic Tim (TT) that you’re keeping longer than you should? Would you let them go if you weren’t so short staffed? One Negative Nancy or Toxic Tim infiltrates the whole company and it spreads throughout, affecting everyone. Think […]

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What To Do About Burnout When You’re Not Burned-Out, By Jessica Rector https://www.abwa.org/what-to-do-about-burnout-when-youre-not-burned-out-by-jessica-rector/ Tue, 21 Nov 2023 17:46:51 +0000 https://www.abwa.org/?p=6407 What To Do About Burnout When You’re Not Burned-Out , 3 Ways To Keep Burnout From Spreading Like Wildfire By: Jessica Rector Burnout is impacting every company, position, and industry. Consultant and author, Jessica Rector shows that even if they don’t have burnout, your employees are impacted by it when someone else does. Her three tips are: • Start a dialogue• Create awareness• Implement a program

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Creating a Resilient Company Culture: Navigating Change and Thriving Amidst Challenges by Margaret Graziano https://www.abwa.org/creating-a-resilient-company-culture-navigating-change-and-thriving-amidst-challenges-by-margaret-graziano/ Sat, 16 Sep 2023 21:13:06 +0000 https://www.abwa.org/?p=6267 In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition, and economic fluctuations, you may find yourself in an unprecedented time of change. Amidst this tumultuous landscape, the challenge is this: How can organizations cultivate a culture that thrives, adapts, and responds effectively to the unpredictable?

In her latest article, “Creating a Resilient Company Culture: Navigating Change and Thriving Amidst Challenges,” author and consultant Margaret Graziano shows your readers that the answer lies in fostering an emergent culture - one characterized by change management prowess, response agility, and a positive environment with fulfilled employees. Graziano’s tips to understanding and influencing company culture including:

• Start with the leader
• Cultivate the leadership team
• Assess environment and employees
• Achieve resilience through emergent culture

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Come Early and Stay Late! Visitors Guide to the Scenic City, Chattanooga, TN https://www.abwa.org/come-early-and-stay-late-chattanooga-tn/ Thu, 20 Jul 2023 18:53:18 +0000 https://www.abwa.org/?p=6184 Welcome to Chattanooga, Tennessee! Known as the Scenic City, Chattanooga offers a unique blend of breathtaking landscapes, diverse culture, rich history, and a vibrant culinary scene. Whether you’re interested in outdoor activities, exploring historical sites, or immersing yourself in the arts and entertainment, Chattanooga has something to offer everyone. This is just a glimpse of […]

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The Secrets of Visionary Thinkers: 2 Simple Steps to Crushing Subconscious Assumptions by Susan Robertson https://www.abwa.org/the-secrets-of-visionary-thinkers-2-simple-steps-to-crushing-subconscious-assumptions-by-susan-robertson/ Mon, 17 Jul 2023 21:51:45 +0000 https://www.abwa.org/?p=6111 When we think about famous visionary thinkers, we subconsciously assume that they have some magic characteristic that the rest of don’t have or can’t achieve.  But in reality, the only magic they have is an intuitive understanding of how to avoid some very common creative thinking blocks.  One of those blocks is the Curse of […]

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Why Innovations Should Be More Like Easter Eggs by Susan Robertson https://www.abwa.org/why-innovations-should-be-more-like-easter-eggs-by-susan-robertson/ Mon, 03 Apr 2023 19:05:47 +0000 https://www.abwa.org/?p=5833 Every year in the spring, Amy B., a buyer for a large retail chain store, hosts an Easter egg decorating teambuilding party, where she and a bunch of her suppliers spend an entire afternoon coloring and bedazzling hard-boiled eggs. None of them bring their kids—they do this for the sheer pleasure of out-of-the office bonding, […]

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Gather, Grow And Refill Your Team’s Energy Tank With These Four Steps By Laurie Guest https://www.abwa.org/gather-grow-and-refill-your-teams-energy-tank-with-these-four-steps-by-laurie-guest/ Thu, 30 Mar 2023 19:22:46 +0000 https://www.abwa.org/?p=5831 There’s never a perfect time to pause your day-to-day work and focus on the internal team, but when you do make the effort, the dividends are immediate. Setting aside an hour, a half-day, a two-day retreat or anything you can manage as a team will provide the opportunity to gather together, grow as a team […]

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All Video is Video Content Marketing: Five Rules For Greater Reach by Patrick McGowan https://www.abwa.org/all-video-is-video-content-marketing-five-rules-for-greater-reach-by-patrick-mcgowan/ Thu, 26 Jan 2023 22:25:46 +0000 https://www.abwa.org/?p=5478 Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers. The reluctant say about video meetings, “It’s not going away.” Strategic leaders, though, say, “Video is how we do business now.”
In his latest article, “All Video is Video Content Marketing: Five Rules For Greater Reach,” video marketing author Patrick McGowan shows your readers how in today’s business world all video is video content marketing. Whether it’s a livestream or a self-produced YouTube short, your readers’ videos still need to follow a handful of rules. These rules include:

• Differentiation
• Distribution
• Surprise

Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.”

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