The National Women’s Leadership Conference (NWLC) is the signature event for the ABWA National office. Each fall, hundreds of ABWA members come together to recognize each other’s wins, deep dive into relevant business topics, hear from nationally renowned thought-leaders, and celebrate the power of women.
The conference rotates to a new district each year. In 2026, the conference will be held in Sugar Land, Texas from September 29 – October 3. Registration for NWLC will open in April.
Sponsorship opportunities are available. Please reach out to Alyssa Carlson, acarlson@abwa.org if you’re interested in learning more.
Check out the recap from the 2025 Conference
Conference Agenda
| Time | Activity |
|---|---|
| 7:00 AM – 9:00 AM | Early Registration (Ambassador Breakfast Attendees) |
| 9:00 AM – 12:00 PM | Ambassador Steering Committee Awards Breakfast (By Invitation) |
| 11:30 AM – 5:00 PM | General Registration |
| 12:30 PM – 4:30 PM | Track A: Influence, Personal Branding & Presence, Module 1 |
| 1:45 PM – 2:45 PM | Sales Strategies for Small Business |
| 3:00 PM – 4:00 PM | First Time Attendee Meet-up |
| 3:00 PM – 4:00 PM | Fundraising Strategies for ABWA Leagues |
| 6:00 PM – 8:00 PM | Dine Around Sugar Land |
| Time | Activity |
|---|---|
| 7:00 AM – 8:30 AM | Continental Breakfast |
| 7:00 AM – 12:00 PM | General Registration |
| 9:00 AM – 10:30 AM | ABWA Recognition & Keynote Speaker, Julia Landauer |
| 10:30 AM – 11:00 AM | Break |
| 11:00 AM – 11:45 AM | Track B: The Capacity Code, A New Framework for Women in Leadership |
| 11:00 AM – 12:15 PM | Track A: Influence, Personal Branding & Presence, Module 2 |
| 12:30 PM – 2:30 PM | Top Ten Business Women’s Award Luncheon |
| 2:45 PM – 4:45 PM | Track A: Influence, Personal Branding & Presence, Module 2 |
| 2:45 PM – 4:45 PM | Track B: Get a Grip on Your Business |
| 5:30 PM – 7:00 PM | Welcome Reception: Red, White & Brilliant |
| Time | Activity |
|---|---|
| 7:30 AM – 8:30 AM | Optional Group Activity (TBA) |
| 7:00 AM – 8:30 AM | Continental Breakfast |
| 9:00 AM – 10:00 AM | Coffee with the Candidates: Meet the 2026–2027 Candidates for The National Board of Directors |
| 10:15 AM – 12:00 PM | Track A: Influence, Personal Branding & Presence, Module 4 |
| 10:15 AM – 11:00 AM | Track B: Art of Communication |
| 11:15 AM – 12:00 PM | Track B: Houston Leads: Panel Discussion |
| 12:00 PM – 1:00 PM | Lunch (not provided) |
| 1:00 PM – 1:45 PM | Track A: Influence, Personal Branding & Presence, Module 5 |
| 1:00 PM – 1:45 PM | Track B: Canva for the Rest of Us |
| 2:00 PM – 5:00 PM | ABWA Annual Meeting &National Board of Directors Election |
| 6:00 PM – 9:00 PM | NWLC Lounge Night |
| Time | Activity |
|---|---|
| 7:30 AM – 9:00 AM | Continental Breakfast |
| 9:00 AM – 11:20 AM | ABWA Member Recognition Awards Ceremony |
| 11:20 AM | Spring Conference Preview / 2027 Location Reveal |
| 11:30 AM | Conclusion of Conference |
| Date | Time |
|---|---|
| Wednesday, September 30 | 1:00 PM – 7:00 PM |
| Thursday, October 1 | 9:00 AM – 6:00 PM |
| Friday, October 2 | 9:00 AM – 5:00 PM |
Speakers


Jessica Li is the Ned Fleming Professor of Marketing at the University of Kansas School of Business. She earned her BS from Cornell University and her PhD from Arizona State University. Her research sits at the intersection of psychology and marketing, examining how people form impressions, evaluate trust, infer motives, and make decisions about the brands, organizations, and people around them.
Her work has been published in leading academic journals including the Journal of Consumer Research, Journal of Marketing, Journal of Personality and Social Psychology, and Academy of Management Journal. Her research has also been featured in media and public-facing outlets, where she shares insights on consumer behavior.
For over a decade, she has taught courses in consumer psychology, marketing strategy, and integrated marketing communications and is passionate about translating research into practical tools that help people communicate more effectively, build stronger relationships, and better understand how others perceive them.
Outside of work, Jessica enjoys scuba diving with her husband, spending time with their dogs, and exploring new places, ideas, and experiences.

A nationally recognized CPA, Forbes contributor, and serial entrepreneur with more than 20 years of experience, Wendy has founded and invested in more than 10 ventures spanning finance, education, hospitality, and technology. She has helped businesses secure more than $20 million in funding and guided over 15 companies to achieve sustainable, profitable growth. Among her proudest accomplishments is rebuilding her CPA practice from the ground up into a seven-figure business in just two years.
Wendy’s career is defined by resilience, innovation, and strategic leadership. After being dismissed from a company where she held a 20% ownership stake—despite increasing annual revenue from $1 million to $3 million and growing the team from six to 25 employees in just nine months—she transformed that setback into an opportunity, launching multiple successful businesses and expanding her entrepreneurial impact.
In 2023, Wendy experienced her most profound personal transformation. While navigating a difficult divorce as a single mother of three and continuing to lead her businesses, she chose growth over adversity. That experience inspired deep personal healing and the creation of her signature 3P Formula, which helps entrepreneurs align their Passion, Profit, and Purpose to build both meaningful and financially successful lives.
Her work has earned numerous accolades, including CPA of the Year by WomElle in 2024 and Inspirational Woman Entrepreneur of the Year by the Global Leader Summit at Oxford University in 2025.
From arriving in the United States from Vietnam at age 17 with limited English to becoming a serial entrepreneur, international bestselling author, and sought-after speaker, Wendy’s journey is a powerful example of resilience, reinvention, and the American dream reimagined.

As the founder of MenoWake , a wellness brand that helps women navigate menopause by choosing natural products. Adrianna is passionate about supporting women through menopause and life’s transitions with natural wellness solutions designed to help them feel confident, balanced, and empowered. Through her work, she encourages women to embrace aging with vitality and purpose, not pausing, but Awakening.
With more than 25 years of experience in the security industry, she established her business Tejas Protection in 2017. , Adrianna has built a reputation for excellence, integrity, and dedication to protecting people, businesses, and communities. Her commitment to service and leadership has earned the trust of clients throughout her career.
Adrianna is also the visionary behind The Awaken Woman Network and International Women’s Fest , platforms created to inspire, educate, and connect women from all walks of life. Through networking events, educational programs, and collaborative opportunities, she helps women discover their strengths, elevate their voices, and build lasting relationships that foster personal and professional growth.
Known for her passion, authenticity, and unwavering commitment to empowering others, Adrianna believes that every woman deserves the opportunity to awaken her potential, embrace her purpose, and create a life of impact.
Her guiding philosophy is simple: Choose Nature. Don’t Pause. Awaken.

With a commanding stage presence and a reputation for delivering high-impact experiences, Ramona has spoken across the United States, the Middle East, Asia, and South America, reaching millions of people globally. Her work equips executives, leaders, and organizations to communicate with precision, elevate engagement, and drive performance—particularly in moments that demand clarity, confidence, and decisive leadership.
From her roots in Cleveland, Ohio, to shaping young minds as a high school educator in Houston, Texas, to building a thriving enterprise in Los Angeles, Ramona’s journey embodies resilience, reinvention, and the highest level of excellence.
She is the Founder of Ascend Wealth Group, a financial literacy firm focused on building generational wealth, and the author of A World Champion’s Guide to Public Speaking . Her insights have been featured in Forbes, Entrepreneur, and Inc.com.
Beyond the stage, her greatest pride is her son, Ryan—a childhood cancer survivor who has grown into a scholar, athlete, and emerging entrepreneur.
Ramona J. Smith doesn’t just deliver speeches—she engineers transformational experiences that shift mindsets, elevate leadership, and move audiences to action.

Yvette Valdenegro is a self-mastery coach, author, podcaster, relationship mentor, and co-founder of YG Collaborations. Passionate about guiding women through seasons of growth, clarity, and meaningful connection, she helps women reconnect with themselves, realign their priorities, and create lives rooted in confidence, purpose, and intention.
With more than two decades of leadership, business, and community-building experience, Yvette is known for her ability to help women navigate life’s transitions with honesty, strategy, and heart. Her approach centers on the belief that lasting transformation begins not by doing more, but by strengthening the relationship you have with yourself.
Through coaching, speaking, retreats, books, podcasts, and curated experiences, Yvette empowers women to embrace every season of life with greater awareness, deeper connection, and a renewed sense of possibility. Her mission is to help women live intentionally, lead authentically, and create meaningful impact in their relationships, communities, and beyond.
Exhibitor List
Coming Soon!
Venue & Airport Transfer Information
Conference Location:
The conference hotel block is full. Please make reservations at the Hyatt Place.
Overflow Hotel:
Transportation:
William P Hobby Airport (HOU) – 30 miles
George Bush Intercontinental Airport (IAH) – 40 miles
Attendees should plan to use a ride share or rental car to get to and from the airports.
Around Sugar Land
Visit Sugar Land
Check Out the Official Sugar Land Visitor’s Guide!
Show Your Badge
The Show Your Badge program, a fantastic initiative that grants meeting attendees exclusive discounts and special offers at participating local businesses.
By simply showing their event badge, attendees can unlock savings and discover the best that Sugar Land has to offer. Here is a current list of offerings.
Getting Around Town
The City has partnered with Via Transportation to bring affordable microtransit services to Sugar Land. Via currently partners with over 750 cities and transit agencies around the world, and have ten years of experience working with 30 partners in Texas. This top-notch transportation service is now an affordable transit option for Sugar Land’s residents and visitors.
Download the Via App to Get Started
Price per Ride:
$2.00 + $1.00 for each additional passenger
Operating Hours:
Monday – Friday: 6am – 9pm
Saturday: 9am – 9pm

