Sponsorships and Advertising
To build a long term relationship with ABWA members and show you are dedicated to the success of working women, become an ABWA corporate sponsor! A sponsor’s support of ABWA’s mission goes far in shaping the careers of our members because sponsor funding is earmarked for educational programming at our regional and national conferences. In today’s competitive economy, cause marketing is even more relevant. Women consumers make purchasing decisions based on their impression of a company’s actions, and are more loyal to businesses that share their same values.
Since 1949, ABWA has served as the ultimate source of professional development opportunities, networking support and well-deserved recognition for businesswomen. Targeting your advertising message to this powerful group of businesswomen will give your company a positive return on your investment. Thirty percent of our members are business owners, entrepreneurs, CEOs, presidents, or in upper management. In addition, ABWA members are highly educated with their own discretionary income, making them a prime consumer group who are the decision makers for their homes!
Repeat visibility throughout the year is the best way to optimize your impact and strengthen your brand awareness. ABWA offers generous marketing packages that will give you twelve months of exclusive advertising through our many media outlets including:
- The award winning magazine, Women in Business® is mailed to thousands of members across the U.S.
- The Achieve newsletter is emailed to members six times a year.
- Sponsors may contribute relevant editorial articles to our publications.
- Exclusive to ABWA sponsors: direct mail and e-mail campaigns will place your message directly in front of members.
- Sponsors are promoted through the Association’s social media outlets.
- Website advertising offers a company profile and prominent logo placement, plus banner ads with hyperlinks to your website.
- Face-to-face is the ultimate in social networking. Connect with members by exhibiting and through sponsorship opportunities at our regional conferences in the Regional and the National Women’s Leadership Conference.
To review our sponsorship packages, contact Cynthia Bell at firstname.lastname@example.org or call at 913-732-5100 X 258. Please keep in mind, we will be happy to create a customized program so your sponsorship investment is worthwhile.
ADVERTISING OPPORTUNITIES WITH ABWA
Women In Business®, the official magazine of ABWA, is a publication dedicated to keeping women current with the issues that affect them both inside and outside the workplace. As women continue to transform the places where they live and work, Women In Business is the one resource full of relevant, aspirational information, inspiration and ideas.
The ABWA website is where most people first look to learn more about our Association. An inexpensive ad will expand your customer base and people’s awareness of your company’s product and services. In addition, the Achieve newsletter is emailed to our members 6X a year and is also in a digital format. Achieve will give an advertiser ongoing repeat visibility throughout the year. Your ad will have a hyperlink to the your website.
For advertising rates and space availability, contact Cynthia Bell, email@example.com
ABWA ELITE SPONSORS
ABWA members are one of the most lucrative U.S. consumer markets, educated working women with discernible income, making purchasing decisions for their businesses and their families. According to Time. com, “Women are using their rapidly increasing spending power to impel changes in the way companies operate.” In addition, “Women now hold about half of nonfarm jobs in the U.S., and own nearly a third of companies.” Companies have to rethink how they do business. That is why companies come to ABWA to promote not only their products and services, but their career opportunities. They want your attention, your business and maybe even recruit you for your leadership and job skills. They want to show that they support working women.