Four Technical Skills Marketers Should Learn
By Amanda Peterson, Enlightened Digital The marketing landscape is nothing near what it was 10 years ago, or even 5. As technology continues to evolve and expand its capabilities, marketing has transformed into an industry that requires constant learning and...
Briana “Hoops” Green is Shattering the Glass Ceiling
By Leigh Elmore. Leigh is editor-at-large for ABWA's Women in Business Magazine. He lives and works in Kansas City, MO. Flashy dribbler for the Harlem Globetrotters takes it to her male competitors. If you play for the Harlem Globetrotters, then you have to have a...
Avoid These Four Mistakes When Writing Copy for Your Brochure or Sales Letter
By Ted Janusz, MBA, CSP. Ted is a Certified Speaking Professional who has delighted audiences for more than 5,000 hours, in 49 of the 50 United States, in Canada from Halifax to Vancouver, in Australia, Mexico, and Puerto Rico. Learn more at...
Not only shattered the glass ceiling, but shattered the sky!
CONTRIBUTING WRITER, LEIGH ELMORE. LEIGH SERVES AS THE EDITOR -AT-LARGE FOR ABWA'S WOMEN IN BUSINESS MAGAZINE AND ACHIEVE NEWSLETTERS. Pioneering Astronomer Nancy G. Roman was “Mother of the Hubble Space Telescope. Nancy Roman knew from a very early age that she...
Team Building 101: Make Yours Effective, Not Cringe Worthy
If you’ve ever participated in a team-building activity, you've most likely observed how a seemingly benign activity can quickly go south. So, the next time you are tasked with organizing a team-building event, consider the...
8 Tips for Acing Your Employer’s Holiday Party
We’ve all heard stories about the employee who embarrassed herself at the company’s holiday work party — or acted so inappropriately that later, she was fired. To avoid those kinds of missteps that negatively impact your reputation, consider the following suggestions...
Here are 9 Proven Tips to Help Your New Year’s Resolutions Stick!
Are you one of the thousands, perhaps millions, enacting your annual plan to drop those pesky 20 pounds as a New Year’s resolution? Maybe you’ve vowed to finally join a gym, pursue that new job, lose that bad relationship, earn that advanced degree or move to the city...
3 Tips for Leading a Successful Entrepreneurial Life
The life of an entrepreneur – or at least the idea behind that life – can seem enticing to just about everyone. You launch a new enterprise that makes millions – and maybe even changes the way people lead their lives. But why do some people follow...
Understanding and Selling to Generation Z
Generation Z comprises your newest group of customers and employees. But how much do you know about those who were born after 1995? To understand Generation Z, let’s compare them to the other four generations of people that preceded them who may be currently buying...