When we think about famous visionary thinkers, we subconsciously assume that they have some magic characteristic that the rest of
Every year in the spring, Amy B., a buyer for a large retail chain store, hosts an Easter egg decorating
There’s never a perfect time to pause your day-to-day work and focus on the internal team, but when you do
Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers. The reluctant say about video meetings, “It’s not going away.” Strategic leaders, though, say, “Video is how we do business now.”
In his latest article, “All Video is Video Content Marketing: Five Rules For Greater Reach,” video marketing author Patrick McGowan shows your readers how in today’s business world all video is video content marketing. Whether it’s a livestream or a self-produced YouTube short, your readers’ videos still need to follow a handful of rules. These rules include:
• Differentiation
• Distribution
• Surprise
Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.”
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What’s your favorite underdog story? Why did you root for them? Whether it is a small company up against a
By Susan Robertson The short answer? BOTH. Or NEITHER. It’s solely dependent on how the meeting is structured and managed,
